The Xbox
One has been revealed recently and has been in news articles and blogs
alike. Operating under the Windows OS
(operating system). This powerful system
will allow for game play, video chatting, television and film As a
gaming console, the Xbox One will display “cinematic” and realistic graphics (http://www.xbox.com/en-US/xboxone/how-it-games).
Games will automatically update in the background while gamers do other
things. In addition, the games will
continue to “play”, even when the gamer is not.
This technology is considered the gamer’s “shadow”, and it will act how
the gamer would normally play during gameplay.
So what does this mean for media?
In our inundated age of media online, in print, in music,
and in film, the Xbox One could be an interesting outlet for media publishing
and distribution. It is incredibly easy to publish and share content with
technology and access. With technology
like smart televisions and the
Xbox One, viewing and enjoying entertainment content has become extremely
personalized for the viewer. No longer
does a family have to purchase an expensive cable bundle to enjoy their
favorite content. Consumers can
download applications and content that interest them. These alternatives
deliver only the content the consumer desires.
With mass
adoption, the Xbox One could open up the television to a new experience. Our internet has allowed the knowns and unknowns,
alike and unalike, to compete on a more level terrain. If television can assimilate into this
process, business models of major studios nationwide may crumble. Although this sounds like a frightening time
for entertainment publishing and distribution, it is also an exciting and
defining time to live in. Watching every
moment unfold is a privilege for those living to see it.
Application developers for the Xbox One could easily release
applications that showcase and recognize independent content creators, from
filmmakers to musicians.
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